Jan 29, 2019
Welcome to another edition of hospitality property school.
I’m your instructor Gerry MacPherson.
As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your properties name in front of as many people as possible.
Using YouTube can be an economical way to grow if used frequently as part of your marketing strategy.
The platform has over 1.9bn logged in monthly users.
6 out of 10 people prefer online video platforms to live TV.
In an average month, 8 out of 10 18-49 year-olds watch YouTube
In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%
On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network
The platform has also launched in over 91 countries
On average, there are 1,000,000,000 mobile video views per day
Those stats should make you raise an eyebrow.
Have you noticed that videos are appearing more often in Google’s search results? Google considers video to be as important as text-only pages, and YouTube is the third most visited site after Google and Facebook plus, Google owns YouTube.
By incorporating YouTube as part of your marketing strategy for your property, you’re also increasing the influence of your website. The more influence your website has in Google’s eyes, the higher your pages ranking.
More ways to benefit from YouTube
Especially if you've developed a decent pool of subscribers, viewers will be counting on you to create, edit and upload new content. This adds relevancy to your property. This also applies to any other website where users can follow and engage with your content. It's best to add content whenever possible, even if it isn't as consistent as you'd like.
Experiment with different titles and descriptions. As with other social networking sites, selecting relevant keywords to increase hits is a common SEO strategy for marketers. It helps audiences find content that interests them. A quick tip is to watch your videos from the beginning and then create a list of words and phrases.
Your video descriptions should be short, informative, and multi-purpose. Describe your video in a sentence or two (using your top keywords), and include a link to your properties website or blog.
When you create a channel for your videos, you are telling YouTube that you are the official representation of your brand.
This makes it easier to find you when someone is searching your property or related terms.
Continue reading for 15 more ways you can benefit from YouTube…
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