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Hello and Welcome to Hospitality Property School.

If you are the owner or manager of an independent hotel, resort, inn or bed & breakfast and have asked yourself any of these questions:

  • “How can I get more guests?”
  •  “How can I organize my business so I don’t have to be onsite 24/7?”
  • “How can I find and keep the right employees?”
  •  “How does my hospitality property compare to my competition?

Then the Hospitality Property School is the right place for you.

Feb 12, 2017

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“Why do we need surveys, I know what my guests like.” A statement by hospitality property owners who do not know what their guest like.


Today, I am going to be talking about surveys.


I’m going to give you four very important reasons why your hospitality property should be conducting surveys.

1. To find out what’s going on. If your customers are given a non-threatening method to share, they will tell you what’s important to them.


2. A survey can shed light on items or problems that you might not have been aware of that could be a symptom of a larger problem.


3. When making decisions about your property, you do not always have to go with your gut feelings but instead make your choices with sound data-driven information.


4. Surveys provide you with a snapshot of your target guests and their attitudes.

What type of things can you survey? I’ll share a few categories you could ask about your hospitality property.



Market Research

 You can find out how well positioned is your property or service?

 Would you increase your market share if you changed an aspect of your property or service?

 How do visitors use your website?


Product Development

 What does your target population need?

 Will your new idea work?

 Will your target population be excited about your new idea?


Employee Performance Evaluation

 Do guests think your staff is courteous and helpful?

 What do your guests think of the service they receive from your employees?

I’m going to highlight four different types of surveys with the advantages, disadvantages and when to use them.


Continue reading to find out more...


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