Jan 8, 2019
Whether you’re overhauling your properties existing website or creating your web presence from scratch, you should understand the crucial elements of a clean and functional website so that it looks honest, professional, and well-designed.
I am going to look at 22 details you should consider when designing your website.
A website should be easy to use
If visitors are confused when looking at your website it will be a great way to dissuade them from making their booking decision.
Ensuring your website is easy to navigate around will keep your visitors on your site for longer and increase the chances of conversion. Test the ease of use yourself by seeing how many clicks it takes for you to find a piece of information, such as your room descriptions or your list of facilities – if it’s more than three clicks, it’s probably too many.
First impressions count. You have less than 15 seconds to impress a visitor when they hit your website for the first time.
Your website needs to build trust and show a user that you’re professional. You also have to make it clear that every piece of information can be found on your properties website, in an uncluttered way.
The about us page
The ‘About Us’ section is the perfect place to tell your story, explaining why you love to host your guests, the kind of experience your property offers them, the history of your property, the local attractions, and a way to introduce your team.
You only have to look at the statistics surrounding Instagram to realise how powerful images have become.
Delightful imagery is more than just a passing trend, and hoteliers are well-placed to make the most of their aspirational surroundings.
Content is king’ and your website needs lots of it.
Interesting content helps to keep your prospective guests on your website longer. Content increases the rate of conversion, especially if it’s authentic, accurate, and informative.
Information about your rooms, rates, facilities and amenities, room availability, contact details, your location and proximity to attractions, and things to do, to name just a few. Most of this information is viewed as standard, but your property can stand out from the competition by going that extra mile and supplying a comprehensive guide to what’s offered locally.
Continue reading to see 16 more details and to get access to a free download of all 22 …
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:
⇒ And don’t forget to join the “6 Day Challenge” here:
RESOURCES & LINKS MENTIONED IN THIS EPISODE:
Get your own copy of the
“How to Create Your Hospitality Property Website” download here
The Keystone HDC Training Tutorials
Join our community in “The Hospitality Property School Group” –Check it Out for One Full Week for Only $1
TWEET THIS VIDEO:
How to Build a Hotel or Bed & Breakfast Website #KeystoneHDC
Say hi on social:
Listen to The Hospitality Property School PODCAST here: