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Hello and Welcome to Hospitality Property School.

If you are the owner or manager of an independent hotel, resort, inn or bed & breakfast and have asked yourself any of these questions:

  • “How can I get more guests?”
  •  “How can I organize my business so I don’t have to be onsite 24/7?”
  • “How can I find and keep the right employees?”
  •  “How does my hospitality property compare to my competition?

Then the Hospitality Property School is the right place for you.

Apr 30, 2019

 

Today, you are going to find the competition on every corner. How are you going to stand out from the crowd?

I have 16 ways you can do this.

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Last week, I shared 16 marketing idea you could use to attract more...


Apr 23, 2019

With so much competition in the hospitality property space, what can you do to show guests you are their number one choice?

I have 16 tips you can use.

 

Classic promotions have become weary and lost their power and if your competition is using the same marketing strategies, how can you stand out?

Hospitality properties...


Apr 16, 2019

If you want your hotel, resort, inn or bed & breakfast to stay current, you have to be diligent and a way to do this is to stay on top of trends.

Here are some top trends you need to consider.

 

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Let’s jump right into...


Apr 9, 2019

The online world is really crowded. How can you make your property stand out?

Stay with me and I’ll tell you how.

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Online is an excellent way to market your business,

 

Today, the only way for a hospitality property to...


Apr 2, 2019

Why is selling experience more important than just selling rooms?

Stay with me and I will tell you why.


After decades of touting their vast array of in-room amenities, fitness centres, pools and large-screen TVs, many hospitality property marketers are still too self-indulgent and product-focused to recognize that...