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Hello and Welcome to Hospitality Property School.

If you are the owner or manager of an independent hotel, resort, inn or bed & breakfast and have asked yourself any of these questions:

  • “How can I get more guests?”
  •  “How can I organize my business so I don’t have to be onsite 24/7?”
  • “How can I find and keep the right employees?”
  •  “How does my hospitality property compare to my competition?

Then the Hospitality Property School is the right place for you.

Feb 26, 2019

The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property?

In this edition, I’ll explain how Pinterest works.

Welcome to another edition of hospitality property school.

I am your instructor, Gerry...

Feb 19, 2019

Visual content is said to be one of the most important components when it comes to marketing for business.

Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself.

I’m going to show you in seven steps how your property can benefit from the platform.

Welcome to...

Feb 12, 2019

With all the bad press from Facebook the last couple of years, should you bother including it in your marketing strategy?

In today’s edition, I’ll give you the facts.

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson


Facebook the home of family trip pictures,...

Feb 5, 2019

Is it worth including LinkedIn in your properties marketing strategy?

I will share benefits and tips for a LinkedIn Company Page to help you decide.

Welcome to another edition of hospitality property school. 

I’m your instructor Gerry MacPherson.

Many hospitality property owners and managers, (hotels, inns, resorts...