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Hello and Welcome to Hospitality Property School.

If you are the owner or manager of an independent hotel, resort, inn or bed & breakfast and have asked yourself any of these questions:

  • “How can I get more guests?”
  •  “How can I organize my business so I don’t have to be onsite 24/7?”
  • “How can I find and keep the right employees?”
  •  “How does my hospitality property compare to my competition?

Then the Hospitality Property School is the right place for you.

May 14, 2019

What gives me the right to tell you how your property should be run? Stay with me and I will tell you.

 

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Since the founding of Keystone Hospitality Development Consulting in 2012, I have been asked many times about...


May 7, 2019

I’m excited and you’re going to benefit.

Let me explain how.

Welcome to another edition of hospitality property school.

I am your instructor, Gerry MacPherson.

 

If you have been checking your inbox for the last couple of days, you may have noticed more emails from me than normal.

 

That is because I’m excited!...


Apr 30, 2019

 

Today, you are going to find the competition on every corner. How are you going to stand out from the crowd?

I have 16 ways you can do this.

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Last week, I shared 16 marketing idea you could use to attract more...


Apr 23, 2019

With so much competition in the hospitality property space, what can you do to show guests you are their number one choice?

I have 16 tips you can use.

 

Classic promotions have become weary and lost their power and if your competition is using the same marketing strategies, how can you stand out?

Hospitality properties...


Apr 16, 2019

If you want your hotel, resort, inn or bed & breakfast to stay current, you have to be diligent and a way to do this is to stay on top of trends.

Here are some top trends you need to consider.

 

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Let’s jump right into...