Apr 16, 2019
Welcome to another edition of Hospitality Property School.
I am your instructor, Gerry MacPherson.
Let’s jump right into the trends.
Images are far better at selling your rooms than words and TripAdvisor confirm it when they saw a 138% increase in engagement.
MIT reports that the human brain can process visual information in as little as 13 milliseconds, while it takes 3x as long to process a single word.
How can you make your marketing more visual?
Redesign your website, social media profiles and listing images with more stunning high-resolution photos.
The top viewed images include:
Videos are probably the best way to showcase your property.
According to YouTube, 88% of their travel searches focus on destinations, attractions or points of interest, and general travel ideas.
Great results have come from properties who have created 2-3 videos ranging from 12-45 seconds, showing off your property experiences like guest rooms and suites, restaurant and lounge facilities, and the location of the hotel with area attractions.
Put a video right on your home page, where you get the most traffic:
Be Mobile Devices Responsive
Today, many travellers use multiple devices and jump back and forth from desktop to mobile device to do their research and make the reservation.
Small accommodation providers need to make sure their website is responsive so that it automatically adjusts to the screen size of the device using it.
Continue reading and I will share 11 more trends…
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