Preview Mode Links will not work in preview mode

Hello and Welcome to Hospitality Property School.

If you are the owner or manager of an independent hotel, resort, inn or bed & breakfast and have asked yourself any of these questions:

  • “How can I get more guests?”
  •  “How can I organize my business so I don’t have to be onsite 24/7?”
  • “How can I find and keep the right employees?”
  •  “How does my hospitality property compare to my competition?

Then the Hospitality Property School is the right place for you.

Apr 16, 2019

If you want your hotel, resort, inn or bed & breakfast to stay current, you have to be diligent and a way to do this is to stay on top of trends.

Here are some top trends you need to consider.

 

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Let’s jump right into the trends.

 

More Images

Images are far better at selling your rooms than words and TripAdvisor confirm it when they saw a 138% increase in engagement.

 

MIT reports that the human brain can process visual information in as little as 13 milliseconds, while it takes 3x as long to process a single word.

 

How can you make your marketing more visual?

Redesign your website, social media profiles and listing images with more stunning high-resolution photos.

 

The top viewed images include:

  • Guest rooms
  • Restaurants
  • Recreation
  • Lobby
  • Map
  • Business centre
  • Pool
  • Amenity
  • Exterior
  • Bar/lounge

 

Use Video

Videos are probably the best way to showcase your property.

 

According to YouTube, 88% of their travel searches focus on destinations, attractions or points of interest, and general travel ideas.

 

Great results have come from properties who have created 2-3 videos ranging from 12-45 seconds, showing off your property experiences like guest rooms and suites, restaurant and lounge facilities, and the location of the hotel with area attractions.

 

Put a video right on your home page, where you get the most traffic:

 

 

Be Mobile Devices Responsive

Today, many travellers use multiple devices and jump back and forth from desktop to mobile device to do their research and make the reservation.

 

Small accommodation providers need to make sure their website is responsive so that it automatically adjusts to the screen size of the device using it.

 

Continue reading and I will share 11 more trends…

 

TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:

https://keystonehospitalitydevelopment.com/KHDC143

 

 

And don’t forget to join the “6 Day Challenge” here:

https://keystonehospitalitydevelopment.com/6-day-challenge-log-in-here/

 

 

RESOURCES & LINKS MENTIONED IN THIS EPISODE:

Keystone HDC Post Downloads

We add to them every month.

http://KeystoneHospitalityDevelopment.com/KHDC140

 

 

The Keystone HDC Training Tutorials

https://courses.keystonehospitalitydevelopment.com/

 

 

Join our community in “The Hospitality Property School Group” –Check it Out for One Full Week for Only $1

http://keystonehospitalitydevelopment.com/membership-site

 

__________

TWEET THIS VIDEO:

“14 Hospitality Property Trends You Need to Know” Video @KeystoneHDC

https://youtu.be/IN1tXv0vRww

__________

 

Say hi on social:

Facebook: https://www.facebook.com/KeystoneHDC

 

Twitter: https://twitter.com/KeystoneHDC

 

Linkedin: https://www.linkedin.com/company/keystone-hospitality-development

 

 

Listen to The Hospitality Property School Podcast here:

https://keystonehospitalitydevelopment.com/itunes-podcast

https://www.stitcher.com/podcast/hospitality-property-school

 

 

YouTube

https://youtu.be/IN1tXv0vRww