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Hello and Welcome to Hospitality Property School.

If you are the owner or manager of an independent hotel, resort, inn or bed & breakfast and have asked yourself any of these questions:

  • “How can I get more guests?”
  •  “How can I organize my business so I don’t have to be onsite 24/7?”
  • “How can I find and keep the right employees?”
  •  “How does my hospitality property compare to my competition?

Then the Hospitality Property School is the right place for you.

Mar 19, 2019

In the last decade, when it’s been time to book a vacation, your potential guests have become researchers.

In the past, it might have been normal for them to call on a travel agent to book the perfect getaway. Today, holiday researchers are their own travel agents.

What does that mean for you?

Welcome to another...


Mar 12, 2019

For many of you, hiring season is almost here and if you’re lucky, you have a pool of people you know to draw from to work at your property. For many of you, hiring season is almost here and if you’re lucky, you have a pool of people you know to draw from to work at your property. 


If not, how do you find the...


Mar 5, 2019

With so many social media options available, why should you consider Twitter as a marketing option?

I’ll give you facts to help you decide.

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

 

Using Twitter for marketing means you’re able to contact your brand’s...


Feb 26, 2019

The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property?

In this edition, I’ll explain how Pinterest works.

Welcome to another edition of hospitality property school.

I am your instructor, Gerry...


Feb 19, 2019

Visual content is said to be one of the most important components when it comes to marketing for business.

Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself.

I’m going to show you in seven steps how your property can benefit from the platform.

Welcome to...